Why Your Strategy Isn't Executing - And It's Not A Strategy Problem
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Brian Wallace • February 20, 2026
Their reaction doesn't match you because it isn't actually about you. It's about the last person who did this to them.
The employee who won't take a risk already ran the math. The math wasn't wrong. The system was.
You cannot coach 'want it more.' You can fix clarity, incentive, history, and load - which is exactly why leaders skip straight to the first one.
